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Generative AI

AI systems that produce new content — text, images, audio, video, code — rather than only classifying or scoring existing data.

Hiring data as of September 20, 2026 · refreshed daily

companies naming it
17 of 47companies naming it
open roles naming it
103open roles naming it
of those based in NYC
27of those based in NYC
median posted base (n=15)
$183kmedian posted base (n=15)

What Generative AI means

Generative AI covers models that produce new output: language models that write, diffusion models that create images and video, speech models that synthesize voices. It is the umbrella term that the business side of a company uses; engineers usually name the specific thing, such as LLMs, diffusion, or text-to-speech.

Generative AI in New York job posts

17 of the 47 New York AI companies we track name Generative AI in at least one open role today, across 103 postings. 27 of those are based in New York; the rest are remote or in the companies’ other offices.

GTM roles make up 49% of the postings that name it, with the rest spread across other functions.

How to read it

This is the vocabulary of go-to-market, product, and leadership postings more than engineering ones. In a sales or solutions role it means you will be explaining the category to buyers; in an engineering posting that uses no more specific term, ask what is actually being built before assuming it is model work.

What these roles pay

$158k25th percentile
$183kMedian
$208k75th percentile

Midpoints of 15 distinct salary ranges posted on New York roles that name Generative AI. Base salary only; on-target earnings are excluded, and a range repeated across one company’s postings counts once. For comparison, the median across all New York engineering postings is $215k. A term’s pay reflects the roles that name it as much as the skill itself — see the role mix below before reading a premium into it. Full bands by function and seniority are in the NYC salary calculator.

Trend

We began extracting this term from posting text on September 20, 2026. Job descriptions disappear when a role is filled, so the series cannot be backfilled; a trend line appears here once a week of data exists.

Who names it

Open roles naming Generative AI, by company.

Also: Hyperscience, Invisible Technologies, Ramp, Spade, Tabs.

Which roles

The same postings, by function and by seniority.

  • GTM50
  • Engineering25
  • Other11
  • Product7
  • Design5
  • Research3
  • Mid71
  • Senior18
  • Staff/Principal7
  • Entry3
  • Director2
  • Leadership2

Named alongside Generative AI

Terms that appear in the same postings far more often than chance would put them there. The number is how many of the 17 companies pair the two.

Open roles naming Generative AI

A sample from today’s data, New York roles first and one per company before any repeats. Links go to the employer’s own posting. For the full market, see AI jobs in NYC.

How this is counted

Every day we read the open roles on the public job boards of the New York AI companies in our coverage — the NYC AI 100 and the AI in NYC Show roster. This term is matched against each role’s description after removing the text a company repeats across its postings, so an “About us” paragraph cannot tag every role the company has open. A vendor’s own postings never count toward its own name.

The figure means named in a job posting. It does not mean used in production, and a “nice to have” counts the same as a requirement. Companies are the headline number because posting counts are dominated by whichever few employers are hiring hardest this month.

Full method, including the pay rules, is on the glossary index; the underlying series is the NYC AI Hiring Index.

Generative AI — common questions

What does Generative AI mean in an AI job posting?

AI systems that produce new content — text, images, audio, video, code — rather than only classifying or scoring existing data. This is the vocabulary of go-to-market, product, and leadership postings more than engineering ones. In a sales or solutions role it means you will be explaining the category to buyers; in an engineering posting that uses no more specific term, ask what is actually being built before assuming it is model work.

How many New York AI companies are hiring for Generative AI?

As of September 20, 2026, 17 of the 47 New York AI companies we track name Generative AI in the description of at least one open role, across 103 postings (27 based in New York). The count refreshes daily from the companies’ own job boards.

What do roles that ask for Generative AI pay in New York?

Across 15 distinct posted salary ranges on New York roles naming Generative AI, the median midpoint is $183k base, with the middle half between $158k and $208k. The same figure for all New York engineering postings is $215k. These are employer-posted ranges required by New York’s pay transparency law, base salary only.

Which skills are asked for alongside Generative AI?

In the same postings, the terms most distinctively paired with Generative AI are LLMs. We rank pairings by how much more often they appear together than apart, so near-universal terms such as Python do not crowd out the informative ones.

Need someone who has actually shipped this?

A keyword in a posting is easy to match and hard to verify. We match companies with AI engineers and consultancies vetted on production work, and tell you when the project needs a different skill than the one you named.

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